About Us
Our carefully curated portfolio includes several distinctive brand collections, each designed to meet different customer needs and price points:
- Capello – Sophisticated eyewear with Italian flair
- Fine Line – Clean, minimalist designs for professional appeal
- Northern Lights by Dario Martini – Exclusive capsule collection featuring innovative aesthetics
- Green Planet – Eco-conscious frames crafted from 100% recycled single-use plastics
- Own Label & OL Junior – Reliable, affordable options for all ages
- Planet & Planet+ – Versatile collections balancing style and accessibility
- Top Banana – Playful designs that stand out
- Kidzone – Durable, fun frames designed specifically for children
Why Choose White Optics?
Bulk Buy Advantages Take advantage of our exceptional bulk buy deals with savings up to 50% when you order 12+ frames per model. These aren’t just discounts – they’re strategic partnerships that improve your margins while ensuring you never run out of popular styles.
Dual Service Approach
- Online Ordering: Browse our complete catalog and place orders 24/7 through our user-friendly platform
- Account Manager Support: Your dedicated regional representative provides personalised service, trend insights, and tailored recommendations for your specific customer base
Independent Optician Focus We understand the unique challenges facing independent practices. Unlike one-size-fits-all suppliers, we offer the flexibility, personal attention, and specialized support that helps you compete effectively against larger chains.
Sustainability Commitment
Our Green Planet collection demonstrates our commitment to environmental responsibility. By transforming single-use plastic waste into stylish, durable frames, we’re helping you offer customers an eco-friendly choice without compromising on quality or aesthetics.
Getting Started
New customers: If you would to request an account, please complete the “become a stockist” form, and a member of the team will contact you.
Existing customers: Log in to discover our latest collections and take advantage of new bulk buy deals across our entire range.