About Us
Our carefully curated portfolio includes several distinctive brand collections, each designed to meet different customer needs and price points:
- Capello – Sophisticated eyewear with Italian flair
- Fine Line – Clean, minimalist designs for professional appeal
- Own Label & OL Junior – Reliable, affordable options for all ages
- Planet & Planet+ – Versatile collections balancing style and accessibility
- Top Banana – Playful designs that stand out
- Kidzone – Durable, fun frames designed specifically for children
Why Choose White Optics?
Bulk Buy Advantages Take advantage of our exceptional bulk buy deals with savings up to 50% when you order 12+ frames per model. These aren’t just discounts – they’re strategic partnerships that improve your margins while ensuring you never run out of popular styles.
Dual Service Approach
- Online Ordering: Browse our complete catalog and place orders 24/7 through our user-friendly platform
- Account Manager Support: Your dedicated regional representative provides personalised service, trend insights, and tailored recommendations for your specific customer base
Independent Optician Focus We understand the unique challenges facing independent practices. Unlike one-size-fits-all suppliers, we offer the flexibility, personal attention, and specialized support that helps you compete effectively against larger chains.
Getting Started
New customers: If you would to request an account, please complete the “become a stockist” form, and a member of the team will contact you.
Existing customers: Log in to discover our latest collections and take advantage of new bulk buy deals across our entire range.